Lead With Your Heart by Lewis Green

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Inspiring conferences and businesses for 25 years.

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June 12, 2008

ShareThis? Don't Think So

Sharethis_widget As you can see on the left, TypePad has been promoting the ShareThis Widget. Seemed like an excellent way to help readers share the posts here, if they wished. Unfortunately, downloading the Widget caused more grief for my readers than usability.

For six days beginning last Thursday, anyone using IE7 who attempted to open my blog experienced either interminably slow load times or, worse, a total freeze of IE.

I opened a ticket with TypePad. Several days after submitting the ticket, a tech responded saying those sorts of issues are most likely Widgets. Knew that and that's why I use so few of them. It was what he said next that surprised me: ShareThis is the likely cause of my blog's problem. And he was right. After removing it, Voila! Blog works fine.

Good service from tech support. But why is TypePad promoting a Widget that can cause problems? At the very least, shouldn't the copy include a warning to IE7 users? I am not impressed.

Follow-Up June 13, 2008: Today, I received a note from TypePad Tech Support. It says that they contacted ShareThis regarding this issue and ShareThis pushed a change which has resolved the issue "for many of our subscribers." Hmm. Does that mean that other subscribers still experience the problem?

For now, I am taking a pass. If you want re-add the ShareThis widget with a fresh install, here is the URL:  http://www.sixapart.com/typepad/widgets/publishing-tools/_the_sharethis.html.

April 02, 2008

If A Blog falls in the forest with no one around, does it make a sound?

So this is my last post before heading off to Blogger Social by train Friday a.m. Here are some things I am wondering about; random thoughts that make butterflies resting in my stomach take flight.

  • Why do blogger audiences change? In traditional media, readers subscribe for decades. But I have noticed that most of our early readers return less and less frequently. And new readers take their place, showing a new passion and zeal for our written thoughts. If we are interesting, new readers should always emerge; but where do the other readers go and why?
  • Does a blog have a natural life and what is it? One year? Two years? Three? When is it time to change the subject to something different? When should I, for example, stop writing about marketing and communications and start writing about something else?
  • Do our voices become tiresome when we stay on the same subject too long? (This thought is related to the first two, as you can see.)
  • What do our readers want us to write about and will they tell us if we ask? (You can begin sharing what you want to read starting now.)
  • What blogs, if they went away, would be missed? And why?

September 07, 2007

It's Awfully Crowded Out There

You will find me over at Marketing Profs Daily Fix today asking questions about the pros and cons of a crowded blogosphere. Here are a few paragraphs to whet your appetite:

Is too much of a good thing a bad thing? The answer to that lies somewhere between black and white, in the very depths of gray.

The easier question to answer is this: When many of us are doing the same thing, do customers and clients benefit? The obvious answer is yes, because choice allows individuals to shop for just the right product or service to meet their needs.

But what about when there is so much of something that it all begins to look the same and in addition there are no editors or experts and little ability of customers and clients to get help in filtering the good from the bad? Who, if anyone, benefits then?

Go here to read the entire post and to offer your insights.

August 29, 2007

What's Going On Today?

Today, I am reading galleys for my upcoming book, Lead With Your Heart, and tomorrow we close the office for our annual Labor Day getaway. We will return on September 4.

Meanwhile, if you want to check out my most recent musings, I am over at the Daily Fix. Here is the lead and a link:

10 Tips for Keeping Your Blog Fresh
       
Even the best bread goes stale in a few days. After a year of blogging and sharing marketing ideas, is it possible bloggers go stale, as well? I think the answer is yes. But does that mean we should shut the doors on our blogs and fade quietly into the background? I think not. There is hope for refreshing and reinvigorating our posts to keep our readers interested, and I don't believe it includes writing less.

August 16, 2007

When Link Lovers Break Up

Many of us create and/or participate in Memes. One of the reasons for doing so is the creation of links. But there is another side to this. In the last two weeks my Technorati Authority has fallen from a high of 509 to my current level of 416. Seems natural. Links from Memes are not a true indicator of our Authority.

It's kind of like dating. Not much comes from it except two-minutes of sex, unless we fall in love.

August 15, 2007

No One Said It Would Be Easy

I've been thinking a lot over the past six months about blogging as a piece of our lives and what kindsBlogger_image  of people are best-suited to blogging. These are my opinions based on lots of reading, listening and observing, not truths backed by data and research. Here are my conclusions:

  • Blogging is best-suited for risk-takers.
  • Everything we write and every photo we post remains in the public eye forever.
  • If we run businesses or write for our business blog, we impact the business's brand image and, as a result, the business's bottom line and reputation.
  • If we write as an individual, we impact our personal brand, what others think about us, and potentially our ability to get or retain a job.
  • Blogging is best-suited for those who are thick of skin.
  • If we are authentic, we will write about subjects that are controversial, provocative, emotional and speak to our truth and our values.
  • When we write about provocative subjects, commenters will say both kind and hateful things. We need to accept and honor their values and their opinions.
  • Blogging is best-suited for conversationalists.
  • Blogging is best-suited for givers, not takers. Readers can tell the difference and will ultimately reject the latter.
  • Blogging is best-suited for those who care more about readers than rankings. Watching the rankings will lead to writing to achieve links, rather than to express honest points of view.
  • Blogging is best-suited for those comfortable with themselves and not easily offended.
  • Blogging is best-suited for those open to an exchange of ideas, who will not seek to stop the exchange, no matter how much it might hurt, unless the exchange becomes vulgar.

What do you think? Agree? Disagree? Your own take on bloggers and blogging? What kind of people make the best bloggers?

Blogs Worth Reading

As I was following strings of a conversation yesterday, I discovered Sarah Wurrey. She and Nathan Burke host a blog called blogstring.com. After reading some of the posts, I realized that this blog is a little gem hidden in the woods of New Hampshire somewhere. (May not be in the woods, but it felt good to write that. I'm a born and bred New Hampshire boy, by the way.)

I sent Sarah an e-mail introducing myself and congratulating her on the writing and anlysis at blogstring.com. That is when I learned that she also writes for two blogs at her company: customscoop and prblogjots. Both worth a read, as well.

Sarah Wurrey began blogging in 2001. In her own words, "She’s been hooked ever since, and now works in New Hampshire for a media intelligence company." I recommend you check out these blogs.

August 13, 2007

Oh My Aching Blog

Blogging hurts! Sometimes. Most of the time, it leads to something great. But it still hurts. It takesHard_worker  time. Lots of it! It takes creativity, more than most of us can spare. It takes innovation, more than many of us have. It takes thinking, and that just plain hurts.

What am I talking about? I am talking about the art and science of blogging for professionals, marketers such as I and other professionals: consultants, corporate managers, executives, entrepreneurs, small business owners and all those business people who want to share. But while sharing is worthy in and of itself, it doesn't put bread on the table. So many, maybe most of us have other goals in mind, as well, such as:

  • Building relationships
  • Meeting other professionals
  • Building referrals and leads
  • Growing new customers and clients
  • Gaining new insights into how to do all these things as well as more

None of this happens by launching a blog and occasionally adding a post. It requires time--gobs of it, if we are to achieve goals relevant to our business and to other's work and business. It requires frequent posting on subjects that others care about or need to know more about. And it requires a long-term strategy. Sprinters will run out of gas; marathoners may succeed. There are no guarantees that the time invested will deliver return on that investment.

Do I think it's worth the time and effort? That would be a resounding YES! This is my 502nd post, and that says something about my firm's investment in this tactic to reach out to others and to build relationships. But while reaching out and making new friends is a worthy exercise, and fun, as a business person I am required to weigh the time invested against the returns. So far, they are good. But damn, this is hard work.

So, what's my point. My point for those considering launching a business blog is to think about it long and hard before blasting off. Blogging isn't for those who require instant gratification. But my bigger point is this: Some days writing a post or offering a comment is the last thing I want to do. I can't think that way and neither can you. We owe it to ourselves and to those we are building relationships with to communicate and to share with each other. We also should be looking for ways to offer each other leads and referrals, don't you think?

And that's my final refrain: What do you think? How can we do this better? How can we make our community a better place not only to support each other emotionally and mentally but profitably? After all, we are business people and we have obligations to our clients, our families and ourselves to be responsible business people--don't we?

July 30, 2007

Monetizing Your Online Presence, Chapter 2

Last week, I carried on a conversation that began with Joe Jaffe announcing he would exchange sponsorship on his podcast for an iPod, about which Mack Collier wrote a thorough examination of monetization vs. value.

Today, I take a different view on the subject. One that should not be controversial but it might be provocative, based on the lessons shared. Read the entire post at the Daily Fix.

July 19, 2007

Do Bloggers Need to Shut Up for a Minute and Just Listen?

My friend Paul A. Barsch shared an interesting article with me from which I want to pick a few points to share with you. The article from the Wall Street Journal is called The Good, the Bad, And the Web 2.0. Here's the backdrop:

The Wall Street Journal's Jamin Brophy-Warren invited Andrew Keen, the author of The Cult of theAsk_us  Amateur, and David Weinberger, author of Everything is Miscellaneous, to debate the pros and cons of Web 2.0. by email. I have chosen a few paragraphs reflecting each author's perspective in their own words.

Andrew Keen:

"So what, exactly, is Web 2.0? It is the radical democratization of media which is enabling anyone to publish anything on the Internet. Mainstream media's traditional audience has become Web 2.0's empowered author. Web 2.0 transforms all of us -- from 90-year-old grandmothers to eight-year-old third graders -- into digital writers, music artists, movie makers and journalists. Web 2.0 is YouTube, the blogosphere, Wikipedia, MySpace or Facebook. Web 2.0 is YOU! (Time Magazine's Person of the Year for 2006)."

"Yes, the people have finally spoken. And spoken. And spoken.

"Now they won't shut up. The problem is that YOU! have forgotten how to listen, how to read, how to watch. Thus, the meteoric rise of Web 2.0's free citizen media is mirrored by the equally steep decline in paid mainstream media and the mass redundancies amongst journalists, editors, recording engineers, cameramen and talent agents. Newspapers and the music business are in structural crisis, Hollywood and the publishing business aren't far behind. We've lost truth and interest in the objectivity of mainstream media because of our self-infatuation with the subjectivity of our own messages. It's what, in "Cult of the Amateur," I call digital narcissism. A flattened media is a personalized, chaotic media without that the essential epistemological anchor of truth. The impartiality of the authoritative, accountable expert is replaced by murkiness of the anonymous amateur. When everyone claims to be an author, there can be no art, no reliable information, no audience.

"Everything becomes miscellaneous. And miscellany is a euphemism for anarchy."

"The issue of talent is the heart of the matter. How do we traditionally constitute/nurture/sell talent and how is Web 2.0 altering this? My biggest concern with Web 2.0 is the critique of mainstream media that, implicitly or otherwise, drives its agenda. It's the idea that mainstream media is a racket run by gatekeepers protecting the interests of a small, privileged group of people. Thus, by flattening media, by doing away with the gatekeepers, Web 2.0 is righting cultural injustice and offering people like your friends Joe and Maria an opportunity to monetize their talent. But the problem is that gatekeepers -- the agents, editors, recording engineers -- these are the very engineers of talent. Web 2.0's distintermediated media unstitches the ecosystem that has historically nurtured talent. Web 2.0 misunderstands and romanticizes talent. It's not about the individual -- it's about the media ecosystem. Writers are only as good as their agents and editors. Movie directors are only as good as their studios and producers."

David Weinberger:

"When I say the Web is us, I don't mean that it's an aggregation of individuals -- a herd of screeching monkeys or a scurry of voiceless cockroaches running from the light. We're connected, primarily through talk in which we show one another what we find interesting in the world. That's essential to the Web. The Web is only a web because we're building links that say "Here's something worth your time, and here's why." It's a little act of selflessness in which a person who has our attention directs it elsewhere.

"There is therefore hope here that in the midst of the ever-present low culture, we will together educate our tastes, seeing more of the world than the traditional media could ever show us, and learn to appreciate it. Included in this hope is, of course, the fact that the traditional gatekeepers are themselves online, telling us what is worth attending to and why. Now their influence depends on how convincing and articulate they are, not on their control over the on-off switch on the broadcast tower or printing press. That is, the gate keeping goes from dictating what we can read to telling us what we ought to read."

"(1) Some amateurs are uncredentialed experts from whom we can learn.
(2) Amateurs often bring points of view to the table that the orthodoxy has missed, sometimes even challenging the authority of institutions whose belief systems have been corrupted by power.
(3) Professional and expert ideas are often refined by being brought into conversation with amateurs.
(4) There can be value in amateur work despite its lack of professionalism: A local blogger's description of a news story happening around her may lack grammar but provide facts and feelings that add to -- or reveal -- the truth.
(5) The rise of amateurism creates a new ecology in which personal relationships can add value to the experience: That a sister-in-law is singing in the local chorus may make the performance thoroughly enjoyable, and that I've gotten to know a blogger through her blog makes her posts more meaningful to me.
(6) Collections of amateurs can do things that professionals cannot. Jay Rosen, for example, has amateur citizens out gathering distributed data beyond the scope of any professional news organization.
(7) Amateur work helps us get over the alienation built into the mainstream media. The mainstream is theirs. The Web is ours.
(8) That amateur work is refreshingly human -- flawed and fallible -- can inspire us, and not just seduce us into braying like chimps."

These are but snippets of the conversation. But I ask YOU, the Time Person of the Year, what you think because you are Web. 2.0. Are we a group of amateurs creating low-culture and a state of bad information where we produce an environment that "misunderstands and romanticizes talent" and worse, where their is no hierarchically trained talent to weed out the crap? Or are we creating a place that is "refreshingly human -- flawed and fallible -- (that) can inspire us?" Is Web 2.0 good or bad?