Online Consumers Place Greater Trust in Peers: (Especially Friends)
Consumers trust their friends and acquaintances far more than any other sources --Forrester Research, 2007) Trust is and will continue to be one of the most important attributes in the decision making process.
Any surprises here? What do you think?
In the Big Apple, Toby met quite a few of her virtual friends at a local watering hole called the Iguana. Among the revelers were Ann and the hostess, CK, along with Steve, Christine, Carolyn, David, and another David, as well as Kofi. In Toronto, I met Sean in real space for the first time, and enjoyed working with his team on a project and then spending a few hours over food, drink and conversation.
I am sure that there are events such as these occuring frequently. In every instance that I am aware of, the real world tops the virtual one every time. However, without the virtual one, in this case the blogosphere, these meetups would most likely not occur.
Read the entire post at the Daily Fix.
