An Old Company Becomes New
My company has been around for a decade, but since moving to the Northeast from Seattle, we have
been looking to reinvent ourselves and to focus only on those things that our ideal clients want and need.
In the past, we saw ourselves as a one-stop shopping marketing firm that served mid-sized businesses and corporations. No longer. We now specialize in a small number of services designed to meet the needs of entrepreneurs and small businesses. Today, we announced that reinvention in the following press release:
Hartford, CT October 9, 2007 -- Businesses have one goal and that is to meet their customers wants and needs. After three years of asking their clients what they want and need most from business communications consultants and then researching other firms to see what they offer to meet those wants and needs, L&G Business Solutions announces that it has reinvented itself to offer only those services that they are best at delivering and that they can guarantee will meet their client's goals.
"For too many years, we followed the lead of the best-known and largest firms," Lewis Green, Chief Communications Officer, says. "That was a mistake. No firm can be all things to all clients. So, we listened to our clients and have trimmed our services so that now we only offer those things that we know we are the best at.
"I am confident that our results, customer service, and value for the services we offer will equal or exceed other firms. Furthermore, we offer our services within our client's budget and we guarantee our work," Green says.
The reinvention transforms L&G Business Solutions from a one-stop marketing and communications consultancy to a business communications firm that specializes in the following services:
- Direct Mail Campaigns
- Internal Employee Communications
- Social Media (Web 2.0) and Web Site Development
- Graphic Design
- Writing Services, including speechwriting and press releases
"We bring a combined 50 years of experience to these services," Green adds. "We know how to deliver results in these areas."
L&G Business Solutions serves entrepreneurs and small businesses in the United States and Canada.
P.S. Check out Daniel Sitter's story about the reinvention of Matchbook 20.
