Lead With Your Heart by Lewis Green

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Inspiring conferences and businesses for 25 years.

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Ethics and Values

November 08, 2007

You Are Being Watched

Look out, that camera is watching you. They are on telephone poles, inside and outside every store, inSpying  outer space, and on cameras. Do we care?

  • Does it frighten us that in the land of the free, our every move is being watched?
  • Should it?
  • Does privacy matter to you?
  • And how much privacy are you willing to give up for feeling safe, even if that means that in future generations they will no longer enjoy the same kind of privacy that many of us treasure and expect?
  • Could giving up the right to privacy lead to a country where everyone suspects everyone else?

August 29, 2007

Happy Anniversary to Me!

Today, my beautiful wife Kay and I celebrate 33 years of marriage. Although I hate to compare a marriageP6230024   to a business, but in some of the most important ways they are similar.

  • values and ethics matter
  • honesty and credibility are critical to success
  • packaging matters less than content in the long run
  • knowing the audience is key
  • putting people first creates long-term profits
  • caring and kindness reap greater margins
  • partnerships require lots of attention

Without Kay, my life would be empty. Happy Anniversary to Me! And many more.

August 17, 2007

My Sincerest Apologies and Regrets are Owed

I am offering Valeria a public apology, not because I wrote about an idea I feel is important, but becauseLew2_casual_black_tee  she feels personally hurt and targeted. As I said in the original post, that was never the intent. In fact, neither the list nor the originator of the list were meant to be the subject. Instead, my post was designed to discuss the potential harm that labeling using gender, race or ethnicity can cause.

Using the W List was stupid, as it is the least harmful example of all the examples I could have used. But intentions don't matter; results do. And for the hurt I caused Valeria, I am truly sorry. My sincerest regrets.

That said, you will see me writing on the sames sorts of subjects in the future. I believe with all my heart that shutting doors on people because of gender, race or ethnicity, no matter how seemingly harmless, sends the wrong message, and I will continue to offer you the opportunity to voice your opinions on such issues in the future.

--Lewis Green

Civil Discourse to be Enforced

Dear Readers:

Due to some recent and unfortunate comments that took the low road by personally attacking both me and No_place_for_hateone of my readers, instead of our ideas, today, August 17, 2007, you will find commenter guidelines have been implemented. They are in the right sidebar, at the bottom.

I launched this post as a forum to exchange ideas. Those ideas can be on any subject, not just marketing, as we intentionally called this blog bizsolutionsplus to encourage debate wherever it leads us. However, that debate will be respectful to everyone who posts here.

When it is perceived that someone has stepped over the line, they will be banned. Today I took the unhappy step of blocking Geoff Livingston from participating in this forum. The reason behind the action: For the third time, he personally attacked me in his most recent comment. While calling me sanctimonious and saying that I deserved to be attacked may not seem egregious, three insulting and demeaning comments seem to me excessive. Earlier he had personally attacked Cam Beck, for which he later apologized.

The reason for sharing bans with my readers is to remain open and honest with you and to share reasons for a ban. If you disagree and believe I have over-reacted, please say so. I am open to removing bans at readers' requests.

Finally, if anyone who participates in this blog is libeled or slandered on these pages, we will support legal actions that they wish to pursue. Although we discourage settling such matters in court, we cannot deny another's legal rights. Again, we owe it to our readers to feel safe when they visit here.

It is with a sad heart that this seems so necessary. But I want this blog to be a safe place for people and their ideas. Following is our Commenting Policy, followed by an excellent set of guidelines for carrying on civil discourse from the No Place for Hate Steering Committee on Lexington, MA.

Commenting Policy
We encourage, welcome and honor your contributions, whether or not you agree with us. However, we will not permit personal attacks of any kind, and will block all future comments of anyone unable to conduct themselves with civility. We feel strongly about this and will tell our readers why anyone who violates this policy has been blocked.

We also do not permit the following:

  • Cussing (mild cussing, such as damn or hell is discouraged but not edited)
  • Cursing
  • SPAM
  • Anonymous comments. Persons real names are required. No hiding behind anonymity.
  • Pornography Hateful language of any kind

The attached “Guidelines for Civil Discourse” were developed by the No Place for Hate steering committee.  These guidelines were developed in response to citizen concerns about the tone of discussions that have taken place throughout the community and the effect that tone has on both the community and on Lexington’s children.  As a concerned citizen pointed out, “We need to model the behavior we teach in our school system.”  This can, as the steering committee recognizes, be difficult, especially when people who care deeply about an issue disagree.  However, it behooves us all to make an effort to model the behavior we teach our children.

Recognize a person’s right to advocate ideas that are different from your own.

“Democracy is a means of living together despite our differences.  Democratic deliberation is an alternative to physical violence.  It is predicated on the assumption that it’s possible to disagree agreeably, that it’s better to laugh than cry, that one can vigorously contest the positions of one’s adversary without questioning his or her personal integrity or motivation, and that parties to a debate are entitled to the presumption that their views are legitimate if not correct.”

                                                                                                -Thomas Mann

  • Show respect for others.  Discuss policies and ideas, not people
  • Only one person should be speaking at any given time
  • Use helpful, not hurtful language.

Speak as you would like to be spoken to.  Use courtesy titles (Mr., Ms., Sir, etc.)

  • Restate ideas when asked
  • Use a civil tone of voice

Agree to listen.

  • Respectfully hear and listen to differing points of view
  • When unsure, clarify what you heard
  • Realize that what you say and what people understand you to have said may be different
  • Recognize that people can agree to disagree

Speak for yourself, not others.  Speak from your own experience

  • Use “I” statements (“I think that the ideas presented…”)

July 23, 2007

Are We Responsible for Our Client's Ethics?

Most of us who provide professional consulting services are ethical and so are our clients. We want toTruth  provide value to grow our client's business, and we believe our client's also offer value. But what, if anything, do we do if we discover that we have helped a client to attract customers, and then they cheat their customers by not providing value or they may even be manipulating or cheating their customers? Are we responsible for our client's ethics?

When I take on a new client, I make it clear before a contract is signed that I will not do anything that I deem unethical. I will not spread half-truths, I will not recommend anything that doesn't provide fair value for my clients and their customers. And I will not create marketing materials that exaggerate the value of my client's products and services. In short, everything we communicate to our client's target audiences will be 100 percent honest and true.

Still, sometimes clients plan to use our marketing, advertising, PR and other skills to grow their business in a way that squeezes money out of their customers in exchange for a poor product or service. In short, they are mostly concerned with their bottom lines and will do whatever it takes to grow them, including such things as bait and switch, guaranteeing that their products provide solutions when they only provide short-term fixes, or charging for regular updates that seem necessary (think software such as anti-spy) but then providing false updates that do nothing.

If we discover such things are happening after we complete our client's project, what should we do? Do we owe their customers anything? Should we confront those clients? Or is it none of our business? We did the best that we could do and we did it in good faith.

July 20, 2007

What Companies are Ethical?

Covalence Ethical Ranking 2nd Quarter 2007

I just received a press release from Covalence alerting me that the Geneva-based ethical rankings company is "publishing today its quarterly ethical reputation ranking, giving the best ranked companies as well as those companies which have made the most progress in the second quarter of 2007." As recently as yesterday I wrote about one of the companies mentioned in the report, Wal-Mart. And have in the past written about others. Here is a glimpse at the data:

  • Dell and Marks & Spencer enter top 10 best Ethicalquote score
  • Marks & Spencer, HSBC and Hewlett-Packard register best progress
  • Wal-Mart, Coca-Cola Company and Hewlett-Packard show best Reported Performance

"Twenty multinational companies are analyzed in ten major sectors; the top ten performing companies are ranked in each category: Best EthicalQuote Score (positive minus negative news, cumulated from 1 January 2002 to 30 June 2007), Best Ethical Progress (positive minus negative news, cumulated from 1 April to 30 June 2007) and Best Reported Performance (positive news only, cumulated from 1 April to 30 June 2007)."

Rank
Best EthicalQuote Score: Unilever
Best EthicalQuote Progress: Marks & Spencer
Best Reported Performance: Wal-Mart

Also ranked in the three categories and in the top 10  are: Alcoa, Coca-Cola Company, Hewlett-Packard, Dell, Toyota, Home Depot and Starbucks.

P.S. Although measuring a company's ethics can be challenging, that cannot stop us from trying and it cannot stop businesses from achieving the highest levels of ethics. Doing nothing is not an option.