Lead With Your Heart by Lewis Green

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Inspiring conferences and businesses for 25 years.

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March 20, 2008

Maybe Kindle Isn't Crap

When I first heard about the Kindle electronic book reader from Amazon, my first reaction was that this is a product looking for a time and a place to go bust. Who wants to read a book on a screen smaller than many books? Maybe I had this all wrong.

Today, Amazon's CEO Jeff Bezos issued a big apology for Amazon's inability to ship its Kindle electronic book reader in a timely fashion.

Okay. It sold out at launch. Not a surprise, as early adapters will buy almost anything. But maybe Kindle has legs. On the other hand, maybe Bezos is as surprised as I. Long shipping delays have been the norm. It looks at first glance as if people want the Kindle and Amazon can't make them fast enough. I still think it is crap, and that sales will smash into a brick wall. Nevertheless, there is no excuse for production delays.

Here's Bezos note. You decide.

    Dear Customers,  We had high hopes for Kindle before its launch, but we didn't expect the demand that actually materialized. We sold out in the first 5 ½ hours and have been scrambling to increase our manufacturing capacity ever since. We've been shipping on a first-come, first-served basis, but many customers have had to wait as long as six weeks after ordering.   We hope to be able to announce to you within the next few weeks that we are back in stock and that when you order a Kindle, we'll ship it to you that very same day. That's our goal: order today, and we ship today. Until then, customers can order now, and they'll be first in line.  For those of you who've waited six weeks to get your Kindle, you have our sincere thanks for your patience. Many of you have written detailed and thoughtful customer reviews, and we're grateful for that too.  I found this delectable-looking Kindle cake on the web - it's the ultimate geek compliment!  Happy reading.  Jeff Bezos  Founder & CEO

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