Each of us is inundated with bad economic news, making it easy to cut back on anything that costs money. Don't. When everyone else is being super-cautious, this is the time for business to move from good to great. When everyone else is pulling their heads in, poke yours out. Get noticed. Rise above the pack. Here's a few suggestions how:
- Do something every day to market your business and yourself.
- Send thank you notes to current customers.
- Send a sales letter to several potential customers.
- Attend a chamber event or a professional meeting.
- Join a professional group to which your potential customers belong.
- Treat every customer as if they are your only customer. Offer them a discount on your services or products over the next six months.
- Check up on former customers and clients to ask how they and their business are doing. Ask how you can help. Offer them a discount, as well.
- Reach out sincerely, be giving and appreciative and be positive.
- Be human. Customers don't want to do business with your product; they want to do business with you.
Have a great 4th Quarter!
Read More: For Seth Godin's take, read Looking for a reason to hide.
