I am a stickler for marketing and sales results. Everything we do should be measured, including our social media and social networking efforts. If what we do doesn't return ROI, we should stop doing it. Of course, to measure ROI, it must first be defined. I define ROI by asking the following questions...
Do our marketing efforts:
Create great customer experiences as measured by the happiness levels of our customers?
- Result in loyal clients?
- Result in revenues and/or profits?
- Result in leads and referrals?
- Result in getting us noticed?
If marketing results in one or more of the above and is greater than our investment as measured in time and costs, we should keep the strategy and the tactics to achieve that strategy and work to do it better and more profitably. The purpose of this post is to focus on blogging ROI, and to do so please permit me to share my firm's personal story.
Read the entire post at MarketingProfs Daily Fix.
