So this is my last post before heading off to Blogger Social by train Friday a.m. Here are some things I am wondering about; random thoughts that make butterflies resting in my stomach take flight.
- Why do blogger audiences change? In traditional media, readers subscribe for decades. But I have noticed that most of our early readers return less and less frequently. And new readers take their place, showing a new passion and zeal for our written thoughts. If we are interesting, new readers should always emerge; but where do the other readers go and why?
- Does a blog have a natural life and what is it? One year? Two years? Three? When is it time to change the subject to something different? When should I, for example, stop writing about marketing and communications and start writing about something else?
- Do our voices become tiresome when we stay on the same subject too long? (This thought is related to the first two, as you can see.)
- What do our readers want us to write about and will they tell us if we ask? (You can begin sharing what you want to read starting now.)
- What blogs, if they went away, would be missed? And why?


