In starting up or in growing a business, use strategies that create a business people care about. In other great words, if your business went away tomorrow, it would be missed. Here are the ingredients for the foundation of just such a business:
- Business is people-centered. People come before profit in every instance.
- Its values talk to making the world a better place to live and work.
- Business understands the wants, needs, and desires of it employees and its customers.
- It creates products, services, value, prices, and most important, experiences that meet or exceed people’s wants, needs, and desires.
P.S. Name a business that you would miss if it went away tomorrow and tell us why you would miss it. Everyone who plays enters a drawing for a copy of my newest book, Lead With Your Heart. The drawing ends Friday, February 22, 2008.
