DELL Breaks New Ground in Social Media--Again

I logged on to Twitter for the first time today (3:30 p.m. EST), and was rewarded by a message from RichardDELL (aka Richard Binhammer) alerting me to today's launch of Regeneration. Once at the site, the first thing I saw was an box inviting me to leave my idea in answer to "What Does Green Mean to You?" I love being asked my opinion, so right away, Regeneration won me over.

As you know, I believe every person and every business and institution should make an effort to put people ahead of all else and contribute to making the planet a better place to live and work. DELL's new interactive blog is dedicated to The Regeneration, which is a global movement made up of "people committed to sustaining the world's natural environment."

Sean Donahue, DELL's resident green guru, offered these insights into what visitors to the site can expect:

Inspiration: The most innovative and inspiring ideas our customers, suppliers and partners are putting into practice every day. Examples include the University of California - San Diego, which recently installed a seawater air conditioning system and The Conservation Fund, whose Project Go Zero was the foundation for our "Plant a Tree for Me" and "Plant a Forest for Me" programs.

The Blog: Trends, interviews, thoughts and ideas, from Dell employees and outside partners and customers around the world. Our goal isn't to create a news center, but rather to tap into our vast global network to provide perspectives on key environmental topics and trends affecting our customers every day. Already several posts there. If you have an idea or a post, feel free to send along.

The Backpack: Before heading out on a movement to change the planet, we'll package the latest tips, tools, screensavers and links in a portable (and downloadable) "green" backpack.

We hope this encourages companies and individuals alike to think about changing things for the better. We look forward to working alongside all of you as we add new features, languages and content in the coming weeks. In the meantime, check out the site, drop us a comment with your thoughts and ask ten of your friends to join us in this campaign to change the planet.

Thank you DELL for leading with your heart.

Comments

[Jim Rudnick]

the word Dell in your title on this posting, Lewis, made me think you meant DELL the computer people! And while we have I think 5 leases with DELL, it didn't dawn on me that you meant somebody named Dell. Then I clicked on the link and read Regeneration and found yup, Dell is DELL (the capitalization thingy is my own!)

Great posting...and yup, I think that this "greening" of DELL is a dang good idea!

:-)

Jim

PS how many other hardware computer manufacturers have a guy like Tod?

[Patrick Byers]

Great posting. The REGENERATION video was so good, I used it on January 1st in my blog posting, "Inspiration from unexpected places" here: http://responsiblemarketing.com//blog/?p=50

I'm enjoying your blog and have bookmarked/subscribed.

Cheers,

Patrick

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Patrick Byers
President + CEO
OUTSOURCE MARKETING
http://outsourcemarketing.com
patrick@outsourcemarketing.com

[Lewis Green]

Patrick,

Thank you for the comment and for subscribing. I, too, loved the ReGeneration video and am really pleased that DELL is one of the companies making a difference.

Lewis