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January 10, 2008

DELL Breaks New Ground in Social Media--Again

I logged on to Twitter for the first time today (3:30 p.m. EST), and was rewarded by a message from RichardDELL (aka Richard Binhammer) alerting me to today's launch of Regeneration. Once at the site, the first thing I saw was an box inviting me to leave my idea in answer to "What Does Green Mean to You?" I love being asked my opinion, so right away, Regeneration won me over.

As you know, I believe every person and every business and institution should make an effort to put people ahead of all else and contribute to making the planet a better place to live and work. DELL's new interactive blog is dedicated to The Regeneration, which is a global movement made up of "people committed to sustaining the world's natural environment."

Sean Donahue, DELL's resident green guru, offered these insights into what visitors to the site can expect:

Inspiration: The most innovative and inspiring ideas our customers, suppliers and partners are putting into practice every day. Examples include the University of California - San Diego, which recently installed a seawater air conditioning system and The Conservation Fund, whose Project Go Zero was the foundation for our "Plant a Tree for Me" and "Plant a Forest for Me" programs.

The Blog: Trends, interviews, thoughts and ideas, from Dell employees and outside partners and customers around the world. Our goal isn't to create a news center, but rather to tap into our vast global network to provide perspectives on key environmental topics and trends affecting our customers every day. Already several posts there. If you have an idea or a post, feel free to send along.

The Backpack: Before heading out on a movement to change the planet, we'll package the latest tips, tools, screensavers and links in a portable (and downloadable) "green" backpack.

We hope this encourages companies and individuals alike to think about changing things for the better. We look forward to working alongside all of you as we add new features, languages and content in the coming weeks. In the meantime, check out the site, drop us a comment with your thoughts and ask ten of your friends to join us in this campaign to change the planet.

Thank you DELL for leading with your heart.

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